If you've done market research and know that extremely wealthy moms with younger kids in your area are drawn into business with watercolor logos and they plan to flood your business with money, then you're done!
The only problem is that you've now just limited your business. What if a businessperson wanted a portrait? They won't go to you because you're the watercolor/mom/kid photographer.
The company I work for spent several million dollars (yes, several
million dollars) on marketing and graphic design. They redesigned the logo and came up with a single brand that is used across the entire company. The logo is quite simple, and everything has a clean look to it, which seems to be in style. Letters, memos, reports, business cards... all the same clean style. It helps provide consistency across the board, so when someone sees anything that looks like ours, they think "Company X". It worked for them, figuratively and financially.
We don't all have millions of dollars lying around, unfortunately. But, what I'm getting at here, is that you want to create that same "brand" for yourself. No matter what you put your logo on
veterans guardian customer service, whether it's an email or a website, you want people to recognize it as yours. (In the same sense, your name needs to be recognizable, as well, which isn't with the font you chose--yes, go bolder.)
Porsche, Chanel, Hermes, Ferrari... Yeah, they have history, and a following. They also likely have a team of graphic designers who they pay big, big, big bucks to know what works for their products. Customers are also willing to pay big, big, big bucks for their products.
Sorry to be harsh, but you want to stand out, right? The logo you have is a copy/paste of many other logos. You're not creating a fashion line that needs sleek lines, or a car company with a cool logo. You're creating a photography business that needs to keep the lights on. Keep thinking and designing, and a good logo will come to you. Otherwise, do as the others stated and pay a little for a graphic designer.