well shundaroni, i do agree with certain aspects of what you're saying, but i think that the PSP is actually selling quite well, if i remember correctly. As far as sony coming in too late, i suppose you have a point, but also, remember that every company had to start SOMEWHERE. Kodak was a pioneer in the film photography industry , and now look at them... EASYSHARE??! you would THINK that kodak would be years ahead of the competition, but instead, they seem to be just as far behind, probably even FURTHER behind than sony, as far as cameras go. Sony isnt exactly new to the camera business, as far as digital goes. DSLRs are a different ballgame, but sony has the technology, and the knowhow (some of wich they got when they aquired konica minolta) And sure, pros with tons of money in lenses probably wont switch to sony, but what about the pros 10 years from now? people who havent invested ANYTHING in cameras yet? i think its possible that THEY might choose sony. Sure, sony isnt a huge camera brand like canon or minolta. but like i said. You have to start SOMEWHERE. I just got an email saying i have another reply on this thread so i hope i'm not just restating anythign that the person above me wrote . ( i havent seen it yet)