Kodak: The New Pierre Cardin of Brand Sell-outs?

[cgw]

Politely known as "licensing." And maybe a new low for a company verging on zombie status. Kodak's name sold to giant Luxottica, maker of "designer"(sic) eyewear. Finding frames not made by Luxottica is challenging.

Kodak is 'Indefinitely' Licensing its Brand to the World's Largest Eyewear Company

Kodak is deepening its relationship with Luxottica.

petapixel.com

 

[jeffashman]

Politely known as "licensing." And maybe a new low for a company verging on zombie status. Kodak's name sold to giant Luxottica, maker of "designer"(sic) eyewear. Finding frames not made by Luxottica is challenging.

Kodak is 'Indefinitely' Licensing its Brand to the World's Largest Eyewear Company

Kodak is deepening its relationship with Luxottica.

petapixel.com

I get my frames and lenses from Zenni. Not sure where they get theirs, but they are quite inexpensive and have never failed me.