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Iron Flatline
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I'll see you, and then I'll raise you.
60 MP sensor, first full-frame 645 frame sensorThe medium format digital back market is small, probably less than 6,000 units a year world-wide. Canon makes more DSLRs than this each day. But, for several reasons, it's a vibrant and important industry because these are often the tools used by leading pros.
Firstly, these devices are for photographers needing to shoot at the extremes of image quality performance, where only the highest resolution, lowest noise, widest dynamic range and most accurate colour will do.
Secondly, just as in the car industry no one buys Car and Driver magazine to lust over the latest Ford Focus. They would rather read about the next-generation Ferrari. In the photographic industry it's the same; the high-end exotic gear creates the biggest interest, not to mention want bumps.
July 14th will see the announcement of the Phase One P65+, arguably the most desirable medium format digital back yet. What makes it so?Here's the story...:
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