How much to sell dig. photo for?

[dingo_perth]

Hi guys,

I run a website with photos of exotic cars seen in Australia.

I have been approached by a local businessman who wants to use some of my photos for advertising his exotic-car related business.

He has asked me what I charge per photo, but I have no idea what to say. I will be selling the original digital file (not a print or anything) which he can give to his graphic designer to work with.

So what would be a fair price per photo (I'm guessing he will take about 10 of them)?

Thanks in advance.:D

[JDP]

Depends. Do you keep the copyright, or are you selling it with the prints. That's about all I know hehe. Selling with the copyright, you charge a lot more .

[dingo_perth]

I'll be selling the copyright to the image, so he can then use it in whatever advertising he likes.

[Philip Weir]

If your shots are ones that he wouldn't be able to obtain anywhere else, and especially if he wants unlimited useage, I would be charging him in the vicinity of $200-$250 each shot. It might sound expensive from your clients point of view, but to hire the images for a single useage from a stock library would cost him considerably more. If you go ahead, make sure it doesn't limit your useage to the images, and you should get a report of his useage to enable you to know what you could charge in the future.
www.philipweirphotography.com

[dingo_perth]

Thanks Phillip, after reading your advice and speaking to a few others I agree something around the $250 mark is about right.

Cheers.